Database Information

Local Market Audience Analyst
How to access

After clicking link to Local Market Audience Analyst,
locate resource in the lower left column:

Local Market Audience Analyst pointer

Description A consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Learn about new markets, understand target audiences, their behaviors, and lifestyles and access detailed reports and maps. 
For help using this resource, contact librarian Steve Burks (
Dates of Coverage Current
Source Types Reports
Source List Data from Nielsen and PRIZM
Simultaneous users Unlimited
Import to RefWorks No
Vendor SRDS

Learn What Matters