Database Information

Local Market Audience Analyst
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Description A consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Learn about new markets, understand target audiences, their behaviors, and lifestyles and access detailed reports and maps. 
For help using this resource, contact librarians Marilyn Scovile (mscoville@smcvt.edu) or Steve Burks (sburks@smcvt.edu)
Dates of Coverage Current
Source Types Reports
Source List Data from Nielsen and PRIZM
Simultaneous users Unlimited
Import to RefWorks No
Vendor SRDS