Durick Library at night

BU 205 Principles of Business Communication

Instructor: Erik Kaarla

Essential Elements of a Case Study 

This is a simple breakdown of the important elements that should be included in a case study or case analysis.

Finding articles, analysis, and reports to build a case study

  • Databases for locating articles about companies 

Business Insights: Company /industry reports, newspaper, magazine articles.

ABI-INFORM Complete: Reports, magazine and journal articles

                  Sample search in ABI-INFORM Complete for: Pepsi Cola and "glass ceiling"

                  Sample case study for Vermont Teddy Bear Co.

Business Source Complete: Articles with industry/company reports, product reviews, analysis, reports, news

ABI-INFORM Dateline  Includes local and regional business publications with news articles on local businesses and local markets

               Example in ABI-INFORM for Vermont Teddy Bear Co. and marketing

Market Research Monitor: Online collection of market reports and analysis offering a view of consumers in more than 200 categories across 80 countries.


  • Company Financials and Analysis

ValueLine: one page analysis of selected companies as well as historical reports 

Standard Edition & Historical Reports one page financial analysis for approximately 1700 companies

Small & Mid-Cap Edition financial analysis for approx. 1800 small and mid-cap companies

Hoover's Company Profiles provides financial reports and stock information

--->>>example of Hoover's company profile with income statement, balance sheet, etc. 

Business Source Complete provides Datamonitor reports on companies including SWOT reports

--->>>example company report for Bristol Myers Squibb 

Small Business Resource Center provides access to industry reviews, case studies, analysis, and data.

--->>>Lam, Marco, Benjamin Neve and Roger J. Gagnon. "Bama Drinks Company: an inventory case portfolio.(CASES)(Case study)."  Journal of the International Academy for Case Studies 16. 7 (Oct 2010): 67(8). Small Business Resource Center. Gale. St. Michael's College - Durick Library. 20 Sep. 2011 http://find.galegroup.com/sbrc/start.do?prodId=SBRC .


  • Books at SMC and Beyond

Library Catalog- Search for books, DVDs, and other resources in the Durick Library

WorldCat - Search libraries around the world

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