BU 205 Principles of Business Communication
Essential Elements of a Case Study
This is a simple breakdown of the important elements that should be included in a case study or case analysis.
Finding articles, analysis, and reports to build a case study
- Databases for locating articles about companies
Business Insights: Company /industry reports, newspaper, magazine articles.
ABI-INFORM Complete: Reports, magazine and journal articles
Sample search in ABI-INFORM Complete for: Pepsi Cola and "glass ceiling"
Sample case study for Vermont Teddy Bear Co.
Business Source Complete: Articles with industry/company reports, product reviews, analysis, reports, news
ABI-INFORM Dateline Includes local and regional business publications with news articles on local businesses and local markets
Example in ABI-INFORM for Vermont Teddy Bear Co. and marketing
Market Research Monitor: Online collection of market reports and analysis offering a view of consumers in more than 200 categories across 80 countries.
- Company Financials and Analysis
ValueLine: one page analysis of selected companies as well as historical reports
Standard Edition & Historical Reports one page financial analysis for approximately 1700 companies
Small & Mid-Cap Edition financial analysis for approx. 1800 small and mid-cap companies
Hoover's Company Profiles provides financial reports and stock information
--->>>example of Hoover's company profile with income statement, balance sheet, etc.
Business Source Complete provides Datamonitor reports on companies including SWOT reports
--->>>example company report for Bristol Myers Squibb
Small Business Resource Center provides access to industry reviews, case studies, analysis, and data.
--->>>Lam, Marco, Benjamin Neve and Roger J. Gagnon. "Bama Drinks Company: an inventory case portfolio.(CASES)(Case study)." Journal of the International Academy for Case Studies 16. 7 (Oct 2010): 67(8). Small Business Resource Center. Gale. St. Michael's College - Durick Library. 20 Sep. 2011 http://find.galegroup.com/sbrc/start.do?prodId=SBRC .
Library Catalog- Search for books, DVDs, and other resources in the Durick Library
WorldCat - Search libraries around the world