BU 411 Consumer Behavior

Instructor: Robert Letovsky

APA Style  (from Purdue University Online Writing Lab (OWL); A quick guide to citing resources based on the Publication Manual of the American Psychological Association, 6th ed. (Washington, DC: American Psychological Association, 2009).

  • Article Databases
Business Source Complete
Business Insights
Canadian Business and Current Affairs
CQ Researcher
EconLit with Full Text 
Wall Street Journal Current 
Wall Street Journal Historical
  • Locating magazine and journal articles

Online electronic databases such as Academic Search Premierand Expanded Academic ASAP provide access to  magazine and journal articles.  These two databases cover a broad selection of publications, some scholarly and some for a more popular audience. Both databases allow you to limit your searches to scholarly "peer reviewed" publications.

Use scholarly databases for more academic, in-depth research, and peer reviewed articles; here is an     

      example of a search from EconLit: (marketing or advertising) and "older consumers"

      example of a search from Business Source Complete: (marketing or advertising) and "older consumers"

      example of a scholarly article from Business Source Complete:

Moschis, G. P., Mosteller, J., & Fatt, C. (2011). Research Frontiers on Older Consumers' Vulnerability. Journal Of Consumer Affairs, 45(3), 467-491.

      example of a chapter from a scholarly text:

Bonifield, C. M., & Cole, C. A. (2010). Comprehension of Marketing Communications among Older Consumers. In A. Drolet, N. Schwarz, C. Yoon (Eds.) , The Aging Consumer: Perspectives from Psychology and Economics (pp. 175-189). Marketing and Consumer Psychology Series. New York and London: Taylor and Francis, Routledge.

  • Congressional Quarterly Researcher (database) reports provide indepth analysis, history, and related resources

CQ Researcher Database list of reports available for Consumer Protection and Product Liability

Clark, C. S. (1996, August 16). Child labor and sweatshops. CQ Researcher, 6, 721-744. Retrieved from http://library.cqpress.com/cqresearcher/cqresrre1996081600.

Katel, P. (2010, December 17). Food safety. CQ Researcher, 20, 1037-1060. Retrieved from http://library.cqpress.com/cqresearcher/cqresrre2010121700.

Katel, P. (2007, October 12). Consumer safety. CQ Researcher, 17, 841-864. Retrieved from http://library.cqpress.com/cqresearcher/cqresrre2007101200.

Child Labor in America (2008) (Congressional Research Service Report to Congress), 37 pages

Consumer Safety Improvement Act of 2008 (Congressional Research Service Report to Congress), 37 pages

Federal Food Safety System, a Primer, 2011 (Congressional Service Report to Congress), 11 pages 

Phthalates in plastics and Possible Human health Effects, 2008 (Congressional Service Report to Congress), 23 pages

Prescription Drugs Importation and Internet Sales 2007, (Congressional Service Report to Congress), 35 pages

  • Additonal Resources

Pew Research Center Research and data on health, food, medicine, drugs, and medical practices and issues

Consumer expenditure survey Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics

Local Market Analyst  A consumer market research tool that provides access to segmentation, demographics, and targeting data for media planners and consumer marketers; understand target audiences, their consumer behavior and lifestyles and have access to detailed reports and maps

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