BU 443 International Marketing

Librarian - Marilyn Scoville

Global Road Warrior - covered in Tuesday's class

Example Internation Marketing Journals
  - International journal of research in marketing
  - International marketing review
  - Journal of international consumer marketing
  - Journal of travel & tourism marketing

Business Databases

ABI/INFORM Global --research business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape. Examples of full text below:

      --->>>sample reports from ABI/INFORM

India food & drink report- Q2 2011. (2011). UK, London: Business Monitor International. 

China autos report- Q4 2012. (2012). UK, London: Business Monitor International. Retrieved from 

Western Europe telecommunications insight- April 2010. (2010).  UK, London: Business Monitor International. Retrieved from

Brazil agribusiness report - Q4 2012. (2012).  UK, London: Business Monitor International.  

Asia Pacific food and drink insight - March 2013. (2013). UK, London: Business Monitor International.   

 

Business Source Complete -- access to journal articles, studies, country business outlook reports

      --->>> sample report for India: Industry update. (2012). MarketWatch: Drinks, 11(12), 18-19.

 

EconLit -- indexes journals and books primarily

      --->>> sample search in EconLit: indonesia and outlook

 

Lexis Nexis Academic -- country reports including business outlook, country risk, news, legal info

      --->>>sample report from Lexis Nexis

South Africa Business Forecast Report (2013, April).  UK, London: Business Monitor International.  

 

Brutal Truth about Asian Branding (online access) by Joseph Baladi.  NY: Wiley, 2011.

Africa Development Indicators (2007).  Library / Reference HC 800.A1 A356

International Marketing Data and Statistics (2012). Library / Reference HA 42.I56

Southeast Asian Affairs (2007). Library / Reference DS 502. S76

Encyclopedia of Global Resources. (2010).  3 volumes.  Library / Reference HC85.E49

Encyclopedia of World Trade. (2005). 4 volumes.  Library / Reference HF1373 W67

Globalization: Encyclopedia of Trade, Labor, and Politics. (2006). 2 volumes.Library / Reference HF1359. G5854

OECD Regions at a Glance (2007). Library / Reference HC 59.15.O3

OECD Economic Surveys: Japan (2008).  Library / Reference HC 461.A1 O73

OECD Economic Surveys: Korea (2007).  Library / Reference HC 466. O33

Korea Yearbook (2008).  Library / Reference DS 901.K663

State of the World: Innovations that nourish the planet (2011).  Library / Reference HC 59.S73

World Economic Situation and Prospects (2012). Library / Reference HC 59.W65 

 

  • Country Information 

Global Road Warrior

***Business guides to countries worldwide--accessible through the Dept. of Commerce; search region or country for market research and reports and commercial guides http://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no

Background Notes from the U.S. State Dept.-- http://www.state.gov/p/wha/ci/ar/
Includes economic and political info, historical background.

***Doing Business http://www.doingbusiness.org
from the World Bank, presents reports to help companies conduct business around the world

***CIA World Factbook

Economist Briefing www.economist.com/countries 
Presents articles from the Economist magazine about countries world wide.   

Europa World  First published in 1926, a yearbook featuring political and economic information 

Human Development Report Http://hdr.undp.org/en/countries
Reports and data on poverty, education, health, and status of women

World Bank Group: Data and Maps http://www.worldbank.org/data
National statistics in data profiles and country tables; data comes from the World Development Indicators database.

World Factbook
https://www.cia.gov/library/publications/the-world-factbook/index.html
Up to date country information and economic reports on countries around the world; published by the CIA. Also, includes maps.

  • World Trade 

Business Planet http://rru.worldbank.org/businessplanet "A mapping tool for country business conditions" using data from the World Bank databases

Foreign Direct Investment Provides data and brief reports about doing business in other countries

Trade Data and Analysis  Access to trade statistics including exports and imports

OECD: Organization for Economic Cooperation and Development http://www.oecd.org
Information on the political economy of development, economic surveys, statistics and studies and provides an economic outlook

World Bank http://worldbank.org

United Nations Statistics Division http://www.un.org/Depts/unsd/statdiv.htm
Links to socioeconomic data for 229 countries

 

  • Statistical Sources for consumer and marketing data and country rankings

***Index of Economic Freedom 

International Merchandise Trade Statistics

Monthly Bulletin of Statistics online

Industry Trade Data and Analysis from the ITA/Commerce Dept.

World Development Indicators  (WDI) provides a comprehensive selection of economic, social and environmental indicators, drawing on data from the World Bank and more than 30 partner agencies. The database covers more than 900 indicators for 210 economies with data back to 1960

ProQuest Statistical -- statistics available as indexed tables from federal, state and international intergovernmental (IGO) publications.  Use the Power Tables to search your topic quickly and effectively.

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