BU 461 Business Strategy

Instructor: Joanne Scott

APA Style  from Purdue University Online Writing Lab (OWL); A quick guide to citing resources based on the Publication Manual of the American Psychological Association, 6th ed. (Washington, DC: American Psychological Association, 2009).

Monitor reports include market size, trends, competitive landscape, forecast.

Research business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape

Business Source Complete

Access to industry, company, and product reviews, analysis, reports, news and data

Business Insights: Essentials

Detailed company and industry profiles including SWOT, market share, and financial reports, as well as company histories and industry essays.

Small Business Resource Center database

Hundreds of sample business plans and templates

Value Line Investment Survey
Extensive one page reports/analysis on 101 industries

EconLit with Full Text 
Provides full text for journal literature, books, dissertations including data and surveys


  • Industry analysis websites

-->step 1: locate the NAICS code: http://www.bls.gov/bls/naics.htm  see below for selected examples

Administrative and Support and Waste Management and Remediation Services - NAICS 56 

Administrative and Support Services - NAICS 561

Waste Management and Remediation Services - NAICS 562


Utilities - NAICS 22

Electric Power Generation, Transmission and Distribution - NAICS 2211

Natural Gas Distribution - NAICS 2212

Water, Sewage and Other Systems - NAICS 2213


Transportation and Warehousing - NAICS 48 - 49

Air Transportation - NAICS 481

Rail Transportation - NAICS 482

Water Transportation - NAICS 483

Truck Transportation - NAICS 484


-->Step 2: locate data and reports with the NAICS code

Industries at a Glancehttp://www.bls.gov/iag/

Data by Sector: http://www.census.gov/econ/index.html
and by Supersector including natural resources and mining, agriculture, construction, manufacturing, service, transportation, telecommunications and the internet, financial, leisure and hospitality, and much much more!!

Industry snapshots also available via the Census/Economic web: http://www.census.gov/econ/census/snapshots/index.html


Information and Communication Technology Survey (2010):  www.census.gov/econ/ict/xls/2010/summary_of_findings.html 

Annual Retail Trade Report (2010/2012): www.census.gov/retail/index.html#arts

Bureau of Economic Analysis: www.bea.gov

Survey of Current Business: www.bea.gov/scb/index.htm

Industry Economic Accounts:http://www.bea.gov/industry/iedguide.htm

Annual Industry Accounts (2010): http://www.bea.gov/scb/pdf/2010/06%20June/0610_indy-acct_text.pdf

Annual Survey of Manufacturershttp://www.census.gov/manufacturing/asm/index.html 

Industry reports for manufacturing and service industries. http://trade.gov/mas/index.asp

Industry Trade Data and Analysis from the ITA/Commerce Dept: http://www.trade.gov/data.asp


  • Industry data and reports in print Reference Sources

Industry Surveys from Standard and Poor's (2012); print copy in Durick LIbrary Reference HC 106.6. S74

Business Statistics for the United States 
print copy in Durick Library Reference HF 5681

Annual Statement Studies Financial Ratio Benchmarks (annual)
print copy in Durick Library Reference HF 5681

Almanac of Business and Industrial Financial Ratios (2010)
from Dun and Bradstreet (2008/2009): print copy in Durick Library Reference HD 2771

Industry Norms and Key Business Ratios (2010-2011)
print copy in Durick Library Reference HD2771.D866b


  • Demographics and Consumer Spending

Local Market Analyst  A consumer market research tool that provides access to segmentation, demographics, and targeting data for media planners and consumer marketers; understand target audiences, their consumer behavior and lifestyles and have access to detailed reports and maps. MUST USE Internet Explorer versions 7, 8, or 9!  This is a great resource, but it has some technology limitations.  There is a good chance you won't have access to the outdated versions of Internet Explorer without coming to the library and using one of the computers here.

Consumer Expenditures Survey from the Bureau of Labor Statistics  http://www.bls.gov/cex/home.htm 

Census of the United States  www.census.gov

Census Bureau's Population and Households

Census Bureau's Income statistics

American Marketplace (2009 edition)--print copy in Durick Library: Reference Ha.a635 2007

Household Spending (2010 edition)--print copy in Durick Library: Reference HC110.C6 O34

SRDS: The Lifestyle Market Analyst (2008 edition)--print copy in Durick Library: Reference HA 203.L5


  • Advertising Revenues

Internet Advertising Revenue Report (2012):  http://www.iab.net/insights_research/industry_data_and_landscape/adrevenuereport


  • Vermont links for starting a business /nonprofit  

Starting a business in Vermont: http://www.sec.state.vt.us/corps/dobiz

Checklist for starting a business in VT: http://www.sec.state.vt.us/corps/Business_startup_checklist.pdf 

Liquor License / VT   http://liquorcontrol.vermont.gov/licensing/   

Operating a Food or Lodging Establishment in VT  http://healthvermont.gov/enviro/food_lodge/food_lodge_guide.aspx


  • Real estate for a commercial enterprise

Pomerleau: http://www.vermontrealestate.com

Redstone: http://www.redstonevt.com 

Century 21: http://www.farmandforest.com


  • Nonprofit start up information

Nonprofits corporation law (VT): http://www.sec.state.vt.us/tutor/dobiz/noprof/noprofex.htm

Nonprofit organizations in VT—guides, law, forms, etc: http://www.sec.state.vt.us/corps/dobiz/npo.htm

Nonprofit links: http://www.sec.state.vt.us/tutor/dobiz/noprof/Nonprofit/links.htm


  • Government grants:

U.S. Dept of Health and Human Services grants info page:http://www.grants.gov

U.S. Small Business Association website with grant and loan info: http://www.sba.gov/ 

Official United States government portal for grant info http://www.usa.gov/Citizen/Topics/Benefits.shtml


Burlington zoning info: http://www.ci.burlington.vt.us/planning/ 

Doing Business in Essex Junction, VT: http://essexjunction.org/business/doing-business-in-essex-junction


  • City of Burlington business related websites

Chamber of Commerce

City of Burlington


  • Environmental Reports and Regulations

Environmental Protection Agency laws and regulations: title 40 protection of the environment http://www.epa.gov/lawsregs 

Regulations for utility industry: http://www.wri.org/stories/2010/12/response-eeis-timeline-environmental-regulations-utility-industry  


  • Industry Reports for green business endeavors

Energy Information Administration: analysis and projections, markets and finance, green house gas data, electric power plant emissions, data for petroleum and other liquids such as ethanol and biodiesel, natural gas, electricity, coal, renewable and alternative fuels, nuclear and uranium, total energy summaries, consumption and efficiency reports

Energy Industries Team  (International Trade Association): information by sector and region

Green goods and services

Sustainable Manufacturing Initiative: http://trade.gov/competitiveness/sustainablemanufacturing/index.asp