MJD 219 Magazine Writing

  • Locating magazine and journal articles

Online electronic databases such as Academic Search Premierand Expanded Academic ASAP provide access to  magazine and journal articles.  These two databases cover a broad selection of publications, some scholarly and some for a more popular audience. Both databases allow you to limit your searches to scholarly "peer reviewed" publications.

Use scholarly databases for more academic, in-depth research, and peer reviewed articles; here is an     

      example of a search from EconLit: (marketing or advertising) and "older consumers"

      example of a search from Business Source Complete: (marketing or advertising) and "older consumers"

      example of a scholarly article from Business Source Complete:

Moschis, G. P., Mosteller, J., & Fatt, C. (2011). Research Frontiers on Older Consumers' Vulnerability. Journal Of Consumer Affairs, 45(3), 467-491.

      example of a chapter from a scholarly text:

Bonifield, C. M., & Cole, C. A. (2010). Comprehension of Marketing Communications among Older Consumers. In A. Drolet, N. Schwarz, C. Yoon (Eds.) , The Aging Consumer: Perspectives from Psychology and Economics (pp. 175-189). Marketing and Consumer Psychology Series. New York and London: Taylor and Francis, Routledge.

- See more at: http://www.smcvt.edu/Academics/Library/Research-by-Subject/Business-Accounting/BU411.aspx#sthash.ZUTIWEVv.dpuf

Demographics and Psychographics for Magazine Publishing

  • Citations and Annotations

Purdue Online Writing Lab explains annotations

Citation Guides from the Purdue OWL Writing Center


  • Demographics

Statistical Abstracts database indexes annual volumes from present back to 1800's

Statistical Insight
Statistics available as indexed tables from federal, state, and international intergovernmental (IGO) publications; searches American Statistics Index, Statistical Reference Index, and Index to International Statistics; provides links to web sites, governmental and nongovernmental; allows keyword searching.

Local Market Audience Analyst
Demographic and lifestyle/market characteristics of areas within the United States. A consumer market research tool that provides access to segmentation, demographics, and targeting data for media planners and consumer marketers; understand target audiences, their consumer behavior and lifestyles and have access to detailed reports and maps.
--> Segment definitions

Statista
Statista is a statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides access to quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

  • How people spend their money and what's important to them

American Marketplace (2015)

Demographics of the U.S. (2012); print copy in Durick Library: Reference HB849.49 R875

Household spending (2014)

Statistical Abstract of the U.S. (2017); print copy in Durick Library: HA202

Local Market Audience Analyst
Demographic and lifestyle/market characteristics of areas within the United States. A consumer market research tool that provides access to segmentation, demographics, and targeting data for media planners and consumer marketers; understand target audiences, their consumer behavior and lifestyles and have access to detailed reports and maps.

Market Research Monitor
Online collection of market reports offering a view of consumers in more than 200 categories across 80 countries

Consumer expenditure survey   Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics  

Pew Research Center Presents research on social and demographic trends; studies behaviors and attitudes of Americans involving family, community, health, finance, work and leisure; utilizes public opinion surveys with social, economic and demographic data analysis

 

  • Articles and surveys on consumer trends published in magazines and journals
Online databases provide access to  magazine and journal articles and cover a broad selection of publications, some scholarly and some for a more popular audience. Most databases allow you to limit your searches by date or range of years, by type of publication, language, etc.
Business Source Complete
ABI/INFORM Complete
Business Insights
Wall Street Journal Current 

  • Government databases and websites

****Census Bureau

****
American FactFinder

****American Community Survey

ChicagoPop Center Research – social demography surveys on families, health, poverty, inequality, etc.

Population and Household Economic statistical reports listed by topic


  • Economic / Social

BestPlaces.net—city info, data, stats

ChicagoPop Center Research – social demography resources on families, health, poverty, inequality, etc.

The Cost of Raising Children

Population and Household Economic statistical reports listed by topic

Bureau of Economic Analysis

 

  • Employment

Bureau of Labor Statistics

 

  • Health

CDC home page: http://www.cdc.gov/DataStatistics/
http://www.cdc.gov/nchs/index.htm

Vermont Dept. of Health