Enterprise Plan Competition Winners create "Culinary Connection"

enterprise plan winners 2013
Winning plan authors Emily Magee '13, Alex Remy '13, and Nora Moore '13

Committed to helping culinary enthusiasts showcase their cooking talents, and to helping inspired chefs succeed, the savvy students who created the compelling and thorough business plan titled Culinary Connection took top honors in the Saint Michael's College 2013 Enterprise Plan Competition.

The three senior business administration majors, Emily Magee '13 of Queensbury, NY, Nora Moore '13 of Cheshire, CT, and Alex Remy '13 of Westmoreland, NH, beat out superb competition to be named winners when they presented their plan before judges at the finals held April 19, 2013 in the Hoehl Welcome Center at Saint Michael's College.

The competition challenges students to develop and market sustainable business plans to a panel of business leaders serving as competition judges.

The 2013 winning teams and the titles of the plans are:

The student plans were developed over a semester, sometimes two semesters. Seventeen plans were read by Saint Michael's faculty and narrowed to the five finalists that were presented to a panel of business executives who served as judges.

Enterprise Plan history

Established in the year 2000 and supported ever since by founders Peter and Kareen Worrell, the plan challenges SMC undergraduates to develop and market sustainable business plans to a panel of business leaders who serve as competition judges. Peter Worrell, managing partner of the Bigelow Company, is a former Saint Michael's College trustee and a 1979 graduate of Saint Michael's; Kareen Kendrick Worrell is a 1977 graduate. They are residents of Portsmouth, NH.

"Culinary Connection: Kitchen Leasing & Event Center"

The winning team presented a professional business plan, cogent, eloquent, filled with graphs, charts, balance sheet, set up costs, and more.  Their business provides a certified commercial kitchen where culinary enthusiasts can produce meals and take advantage of the venue to showcase their talents to the public. The business also provides cooking classes and a full service dining room.

They serve various users: start-up businesses in catering, food cart vending, food product development and others. They also serve ethnic groups selling cultural foods, foodies, community groups and organizations and families. Their vision statement explains:  "Culinary Connection strives to build a community helping inspired chefs succeed in the greater Burlington area."

And they claim, as a slogan, "We cater to all your culinary needs."

The highly detailed, creative and insightful plan covered everything from mission and vision to an outline of marketing strategy, positioning statement, promotion strategy, marketing programs, and a detailed 20-page financial plan, plus appendices. It's all spelled out in specifics with competitive comparisons, graphs and pictures.