On Campus

Marketing + Communications

marcom staffCreating and managing a college website that's functional and engaging. Creating compelling online content. Editing a college alumni magazine that’s read and talked about. Tweeting with the best of them. Getting media attention for the good works of faculty and staff. Publicizing campus events. Saint Michael's Office of Marketing and Communications is responsible for all of that and more, with the goal of reaching prospective students, parents, alumni and the general public with the story of Saint Michael's College.

We work with members of the Saint Michael's community to manage Saint Michael's image locally, nationally and internationally, strengthen our brand, and create compelling, consistent communications on the web, through social media, print publications and traditional and new media. Our goal is to engage prospective students and their families, alumni, donors and friends with the college in ways that generate positive interest, applications, gifts, pride and support for the college.

In short, the Office of Marketing and Communications uses various means - print, electronic, and face-to-face contact - to advance understanding of Saint Michael's mission of providing education with a social conscience, and producing graduates with the intellectual tools to lead successful, purposeful lives that will contribute to peace and justice in our world.

Web Site Development

Our primary responsibility is the overall design, functionality and content of the Saint Michael's website. Our staff develops new online content, manages the day-to-day functionality and trains campus users on how to use the site.

For queries on web content, contact: Brian MacDonald
For queries on updating the site, contact: Brian MacDonald
To report a broken link, contact: Steve Nelson

Media and Public Relations

We facilitate communication with our community of students, faculty and staff, as well as with alumni, parents, and friends of the College, and with the wider communities of Burlington, Vermont, New England and the nation. We also to connect with the wider higher education community throughout the region and the nation and with the community of Catholic colleges and universities.

College news is compiled weekly in the e-newsletter THIS WEEK. To subscribe, contact Buff Lindau at 802.654.2536 or blindau@smcvt.edu

A campus calendar is issued monthly, with events repeated weekly in THIS WEEK. To submit a Saint Michael’s event that is open to the public for inclusion on the calendar, contact Buff Lindau at 802.654.2536 or blindau@smcvt.edu

We can connect media with various faculty experts. Recent media appearances have included WAMC, VPR, NPR, USAToday, Science, and more.

For media inquiries and requests, contact Buff Lindau at 802.654.2536 or blindau@smcvt.edu

Print Publications

Our department coordinates and develops Saint Michael's major print publications, including Saint Michael’s College Magazine, admission publications and Institutional Advancement/Donor publications. Working with our campus designer, we also develop brochures, posters and newsletters, using a publications management system.

For information about Saint Michael’s College Magazine, contact: smcmagazine@smcvt.edu

To submit a story idea or class note: smcmagazine@smcvt.edu

For other editorial/style questions: ccrawford@smcvt.edu

Print vendors, please contact: ggoldsworthy@smcvt.edu

Social Media

At Saint Michael’s, we believe social media’s role is to capture our vibrant community, and the many conversations that color it, in the online space and help further the dialogue. The Office of Marketing and Communications, and Assistant Director of Marketing for Social Media Christian Camerota, oversee the college’s official social media presence.

If you or your department are interested in utilizing a social networking site, or would like to find out more about how to contribute to or participate in our efforts, please review the options below and contact Christian at ccamerota@smcvt.edu or extension 2447.

Our social media platforms include:

Blogs

We have an eclectic mix of official bloggers at Saint Michael’s and work hard to keep it that way. Our bloggers are students, professors, athletes, and professionals. They study abroad, volunteer, innovate and tell stories. In short, they do their best to provide firsthand accounts and advice about life in our community.

Check them out!

Facebook/Twitter/LinkedIn

Saint Michael’s maintains formal accounts on each of these platforms designed to keep users informed of current college events, disseminate important news, gather information and, most importantly, to interact with current and prospective members of our community. In addition, many departments and clubs maintain their own individual profiles, as well.

Find Saint Michael’s College on:

  • Facebook
  • Twitter
  • LinkedIn

Formspring

Formspring is a Q&A platform that allows users to submit and answer questions. Formspring questions can be submitted at any time. Account managers are sent an email notification when a question is waiting in the queue. Users expect that the questions will be answered within 24 hours.

YouTube

YouTube is the most popular online and free video sharing website. YouTube works best for those who have the technical resources to consistently produce good-quality, short videos. Departments that have the resources to produce video can create a playlist within the Saint Michael’s channel.

LinkedIn

LinkedIn is a business-oriented social networking site, mainly used for professional networking. LinkedIn helps users exchange knowledge, ideas, and opportunities with other professionals. The Saint Michael’s community is encouraged to create both groups and jobs for others in the Saint Michael’s community. Please contact Allison Sherman, asherman2@smcvt.edu.

Flickr

Flickr is a photo-sharing website and online community. This is an effective tool for programs that have a steady supply of visually distinct events and activities. If you are interested in sharing your photos in these accounts, please contact Allison Sherman, asherman2@smcvt.edu. If you have a personal Flickr account, please consider tagging appropriate photos with the official Saint Michael's College hashtag: #smcvt.

Foursquare, Facebook Places, Gowalla, SCVGR, etc are geo-social, location based services. They allow users to “check in” from their mobile device and typically users choose to share their location with their friends and followers on other social networking sites. Saint Michael’s is currently reviewing how to best use these tools.

Marketing Resources

Graphic Identity Standards

A set of graphic identity standards have been established to represent Saint Michael's College in both print and online formats. Consistent use of these elements serves to strengthen the visual component of the Saint Michael's brand.

The logos and marks used in the graphic identity system manual are the only authorized logos to be used to represent Saint Michael's College, and may be used at the College's discretion for related publishing, marketing, promotional and retail purposes.

Requests to use athletic department logos, should be directed to Chris Kenny, Associate Director of Athletics, at 802.654.2296 or ckenny@smcvt.edu.

Faculty and staff of the College may access Saint Michael's College logos by visiting the Marketing & Communications public folder.

Style Guide

The following rules apply to any promotional text written for Saint Michael's College, including brochures, flyers, invitations, programs and the College's Web site. Please contact Caroline Crawford (654.2556) with any questions on these, or other stylistic issues that are not addressed here. For rules regarding Web site development, please see our Web site Content Management Policy [PDF].

Student Class Years

  • Refer to students in their first year at Saint Michael’s as “first-year students” rather than “freshmen”
  • Refer to students past their sophomore year as “upper-level students” rather than “upper-classmen” or “upper-class students”

Faculty Titles

  • Capitalize a person’s title if it appears before his or her name, such as "Professor of Religious Studies John Doe," but keep the title lower-cased if appearing after his or her name (where it functions as a descriptor, not a title): John Doe, professor of religious studies

Department/Office References

  • Capitalize official department names (Department of English, Office of Admission) but do not capitalize unofficial names (English department, admission office)

Society of Saint Edmund

  • "SSE" is preferred (rather than "S.S.E.")

Telephone

  • Write telephone numbers using periods instead of hyphens: 802.654.0000

Saint Michael's College References

  • The full, official name of the institution is "Saint Michael's College" or "Saint Michael's." It is the college’s style to spell out the word “Saint” versus abbreviating it as "St. Michael's." Colloquially and informally, we are known as “St. Mike's" and in informal communications, that term is acceptable as a second reference. Try to avoid referring to the college as “SMC” as there are a number of other institutions with that acronym, including St. Mary’s College, Santa Monica College, etc.

Building Names

  • "Founders Hall" does not contain an apostrophe before the "s"
  • "Saint Edmund's Hall" is preferred (not "St. Edmunds")
  • "Elley-Long Music Center at Saint Michael's College" is preferred (rather than just "Elley-Long")
  • Jeanmarie Hall is one word. “Jemery” is a phonetic spelling that was used in years past but is no longer in use.

Common Terms

  • "website" is preferred (not "web site" or "Website")
  • "e-mail" is preferred (not "email")
  • Internet uses a capital “I”

Photography

Our office maintains an extensive current photo database that is not available online. Please contact ccrawford@smcvt.edu with your photo inquiries.

For archive photo requests, please contact: escott@smcvt.edu.

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The Edmundite Catholic Liberal Arts College