Brand Personality

Saint Michael's brand identity is the associations, perceptions and experiences we want our constituents to have with Saint Michael's College. The Office of Marketing and Communication team creates and shares content that expresses our brand identity.

What makes up our brand identity?

At Saint Michael's, our students Learn What Matters. That includes:

The four main components of our brand identity all contribute to What Matters. What and how we communicate should be determined by how well our communications underscore those four components, which are:

Our department is tasked with researching, discovering, defining and producing stories which highlight the seven themes we feature our website:

Why It Matters

Colleges now face challenges from increasing tuition rates, alternative online education, and focus on vocational courses. Emphasizing Saint Michael's College values is crucial to explaining the lifelong value of a liberal arts education at a fully residential college.