Below is a general outline of the project phases, timing, and status.
Organizational (Spring - Summer 2017): selection of a committee, research into potential vendor/partners, and final selection of firm. Status: COMPLETE
This phase of the project was completed after receiving proposals from five higher education branding firms. Final selection of a firm was made after on-campus interviews with two finalists. Ologie was selected in August and the project launched.
Discovery (Fall 2017): qualitative and quantitative research of the College’s important constituents. Status: UNDER WAY
Two days of campus group discussion sessions were held in early October. A team from Ologie met with the Branding Committee, College leadership, faculty, staff and student groups to explore important attributes of the College's brand. Research of peer institutions and a survey of external and internal constituents is being conducted in November and December. This phase will culminate with a presentation of findings to the Branding Committee in late December, and be shared broadly with the College community in early January.
Strategy Development (Winter 2018): distillation of research into a strategy for positioning.
Creative Development (Winter - Spring 2018): concept development and selection.
Brand Launch (Spring 2018): Final creative and messaging platform presented to the College community.
Implementation (Spring - Summer 2018): redevelopment of all marketing collateral, starting with the most significant communications pieces.